I bought this juice the other day. I saw "less sugar" and thought, "well that's a good idea." As long as orange juice has pulp and isn't from concentrate I'm pretty happy. This stuff tasted a bit odd so I read the ingredients. There is sucralose (i.e., Splenda) in it. For the love of Pete! Why do you need artificial sugar in orange juice? And chemicals are always a nice way to start the day. OK, end of rant.