15 May 2008

What now?

WPP Settles on Name for Dell Shop: Synarchy Worldwide
Finally Finds Moniker for 'Project DaVinci' but Still Needs CEO

By Rupal Parekh and Matthew Creamer

Published: May 14, 2008

NEW YORK (AdAge.com) -- The new WPP Group agency designed to handle Dell's marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century.

Synarchy looks a lot like snarky to me.


Eclectchick said...

At first glance, I thought that was some snazzy new spelling for "snarky."

Sophzilla said...

It could be. I don't know those Dell people. Maybe they are snarky. Or stealth snarky -- hence the name.