Synarchy looks a lot like snarky to me.
WPP Settles on Name for Dell Shop: Synarchy Worldwide
Finally Finds Moniker for 'Project DaVinci' but Still Needs CEO
By Rupal Parekh and Matthew Creamer
Published: May 14, 2008
(AdAge.com) -- The new WPP Group agency designed to handle Dell's marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century. NEW YORK