On the
Trendwatching site, there are
tips for budding trend watchers. To me they seem like basic good ideas for an interesting life. A few:
- Never dismiss anything too quickly. Many of today’s success stories, from the camera phone to the Airbus 380, were dismissed and ridiculed from the day they were imagined, announced or conceived.
- Ask questions. Why is something happening? Why was it introduced? Why do consumers like it? Or why do they hate it?
- Try stuff out: the proof of the pudding is always in the eating.
- Read a random magazine every week (buy one you would normally NEVER read), or a random blog!
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