You grow relationships by sharing intangibles and you can't do that until you overcome scarcity thinking.--------------Them Generation. This generation isn't confined to a demographic, it is a way of seeing the world through interdependent eyes.Suggested activity: Scrutinize one business issue this week (new product, old process, etc.) and ask yourself what it means to someone outside the value chain (company, shareholder, Customer). Look five years into the future and identify all the humans that will be impacted by the business issue. Find the "Them" out there that have no voice, but will feel the impact of your business.
