Questions during shopping

When I'm in line at the store I like to look at what other people are buying. Then I like to figure out why they are buying what they are. It keeps me amused while I wait. Today at Target the person behind me in line was, I guessed, in his early to mid 20s. He was buying a lamp base that looked like the Eiffel Tower and a lime. I could understand the lime. The Super Bowl is today. I have know idea about the lamp.